WallwardW1 laser projector · taking reservations

It sits on the console. The picture covers the wall.

The W1 laser projector sits 14.8 inches from your wall and throws a 120-inch 4K picture up onto it. Nothing to hang, no cable up the wall. Fill in this sheet with your own room and it draws what you'd see, at your size and in your light.

$2,799Hold one for $100, back in full until it ships.
Reserve for $100or measure your wall first
Fig. 1 · Your console, 9:00 pm
The W1 in Graphite on a 20 in console, drawn from this sheet's numbers. Drag to look around.Dark-room cinema
DocumentPlacement sheet
ModelW1
Rev.D
Sheet1 of 1

Now your room. Fig. 1 is a sample room. Fill in the boxes below with your own and both drawings, Fig. 1 and the elevation, redraw to your inches and your light.

Elevation · your wall
Picture120 in
Gap14.8 in
Top edge7 ft 8 in
On screen177 nits
Contrast520:1
Drawn to scale from the boxes on this sheet.

Measure your wall

Use a tape measure. Inches for the console, feet and inches are worked out for you.

in

The further back it sits, the bigger the picture. Every inch adds about 6.4 inches of diagonal.

in
in
in

Measure between whatever stops the picture: a door frame, a corner, a shelf.

The throw line

Every picture size is a stop. Drag the orange marker along the line, or tap a stop to move the W1 there.

Your light

A laser is bright, but your lamps land on the same wall. This is the part most launch pages leave out.

9:00 pm
Windows on this side of the room
Blinds or curtains
Lamps on
0
Ceiling lights
What the picture lands on

The screen's ridges send the W1's light, which comes from below, toward you, and send light from above down to the floor. It costs $899 for this fictional product.

When it's watchable, hour by hour

With these lamps, windows and blinds, across one October day. Tap an hour to see it on the wall.

    What it is

    PartW1, as we measured itAs Darkroom Notes measured it
    LightThree lasers, red, green and blue. 2,600 ANSI lumens, the same in color and white.2,540 lumens
    Throw0.18 : 1 · 80 in at 8.5 in · 150 in at 19.5 in120 in at 14.9 in
    Contrast2,500 : 1 with nothing else on in the room. Step 2 shows what your room does to that.2,380 : 1
    Picture4K, HDR10 and Dolby Vision, 80 to 150 inches, focus set once and remembered.Sharp to the corners at 120 in
    Games4K at 60 Hz, 1080p at 120 Hz, auto low-latency mode.17 ms lag at 4K60
    SoundTwo 20 W speakers facing you. 28 dB of fan in Quiet mode, about a refrigerator in the next room.29 dB at the couch
    Body23.6 × 14.2 × 5.6 in · 24 lb 
    InputsThree HDMI, one with eARC. Optical out. Ethernet. A USB-C port that powers a streaming stick. 
    4.5of 5
    The rare projector whose spec sheet undersells it in a dark room and admits what happens in a bright one. Darkroom Notes, a fictional review site, tested a prototype W1 for six weeks, September 2026.

    In the box

    The W1
    Remote, two AA
    Power cord, 6 ft
    Placement card: lay it on the console
    This sheet

    What it isn't

    • It won't beat a sunny room with the blinds open. No projector does. Step 2 shows you the hours it will.
    • On a plain wall, one lamp turns black to charcoal. The screen fixes most of that; a dark room fixes all of it.
    • Your wall has to be flat. Light comes in at a steep angle, so a bump of a sixteenth of an inch throws a shadow. Skim-coated drywall is fine; textured plaster is not.
    • It needs a deep console, or one pulled out. For a 120 in picture the W1's front sits 29 inches from the wall, so most consoles come forward a little, like the one in Fig. 1. Nothing in front of it can stand taller than its top.
    • It isn't a TV in daylight. If you mostly watch at noon with the curtains open, buy a TV and keep this sheet.

    Sheets that came back

    Before a single prototype shipped, 318 homes filled in this sheet with their own wall and mailed us a photo of it, June to September 2026. Here are five of them, drawn to the same scale as yours, with what they wrote on the back.

    318sheets filled in, then a W1 sent
    291kept it at the size the sheet drew
    8kept it at another size
    19sent it back inside 45 nights; we picked up every one

    Reserve one

    The first W1s are built in batches. A deposit holds your place in one. Prices are for this fictional product.

    Finish
    • The $100 comes back in full if you cancel at any time before your W1 ships, within five business days. There's no form to fill in to cancel; reply to the email and say so.
    • You pay the rest only when your batch is ready, and we email two weeks before.
    • If your batch slips by more than a month, we tell you and you can cancel then too.
    • Then 45 nights in your room. If the sheet was wrong about your wall, or you just don't love it, we collect it and refund everything.
    • 3-year warranty on the whole W1, lasers included.

    This is a demo on an Un-slop example page. Nothing is charged and nothing is sent.

    Your stub prints here, along the perforation, from the boxes you filled in above.